There is an exciting paradigm shift happening in industry sponsored clinical trials, particularly for the patients contributing to research. Prior to joining Koneksa I worked for one of the highest enrolling clinical ophthalmology sites in the country, where over 25 studies were conducted at a time. I’ve experienced first-hand the significant burden placed on participants in clinical trials, with study visits lasting well over six hours.
Product starts and ends with design. Many times, the design process starts with a series of questions:
- What do you want to build? (Product, service, etc.)
- Who is building something similar?
- Who are you building it for?
From here, every line you draw and decision you make has to be optimized for the best user experience. Understanding your target customer is the key for building a product people will value.
Your brand is the expression of the essential value of your business, product or service. Creating and maintaining a brand is an important part of a company's life cycle. Your brand is strongly focused on your main target group. At Koneksa Health we are focusing on two main user groups: our customers (clinical research and pharma) and end users (study participants).